At Magellan Health 10,000 professionals wake up every day determined to lead humanity to healthy, vibrant lives. With revenues of $4 billion, and two percent unemployment rate in the healthcare space Magellan knows it’s time to develop its employer brand.
Vice President of Digital/Social Media & Employer Brand, Charlotte Marshall was hired to do just that. She is passionate about helping organizations lead with brand, not jobs. She has built four employer brands from the ground up, helping organizations proactively answer the crucial “why:” why us, why you, why now. Charlotte proves the case for ditching the job-led, transactional mindset of recruiting and moving into the age of hiring with purpose. Prior to working for Magellan Health, she lead the team behind the award-winning employer brand at Thermo Fisher Scientific, and has worked for companies such as Ernst & Young, Gillette, Ogilvy PR Worldwide, and the Henry M. Jackson Foundation. She earned a B.S. in Organizational Communication from Northeastern University and a MA in Digital Communications from The Johns Hopkins University, with honors.