Why choose the Employer Branding Conference for your next HR event

Discover why HR leaders across Europe choose the Employer Branding Conference: workshops, international networking, and 100+ companies in Lisbon.

Portugal’s HR calendar has no shortage of options, but few HR events combine a full day of hands-on workshops with a conference stage built on real case studies. The Employer Branding Conference has grown since 2017 into one of the country’s most attended HR events for talent acquisition and employer branding professionals.

A two-day structure built for different needs

The Employer Branding Conference is deliberately split into two distinct experiences.

👉 The first day is dedicated to workshops, delivered in masterclass format and designed for practitioners who want to leave with a concrete framework, not just inspiration.

👉 The second day is the conference itself: a full agenda of case studies and talks from more than 30 speakers per edition, addressing the practices that are currently redefining talent attraction in Portugal.

This distinction matters for anyone comparing HR events before committing budget.

A workshop-only ticket suits a team building or refining its Employee Value Proposition (EVP) internally. A conference-only ticket suits a decision-maker who needs the market overview – benchmarks, trends, and peer practice – without the hands-on session.

Attendees who complete both days receive a certification of up to 16 hours, issued through the Certifier platform; those attending the conference alone receive 8 hours.

Workshop day at the Employer Branding Conference 2026

The case for workshops employer branding teams actually use

Generic industry talks are easy to find. Structured workshops employer branding teams can apply the following week are not.

The Employer Branding Conference workshops are built around practical EVP construction methodology, meaning participants work through the same building blocks – audience segmentation, value proposition mapping, internal-external alignment – that shape the case studies presented on day two.

This is a deliberate sequencing.

👉 Companies that attend the workshop day arrive at the conference already primed to recognize which case studies apply to their own maturity stage, rather than absorbing best practice in the abstract.

Networking RH internacional: the room itself is the value

Beyond the agenda, the room is arguably the conference’s strongest asset. Each edition brings together more than 300 professionals and over 100 companies from across the world, spanning sectors as different as technology, industry, retail, and financial services.

For HR and talent acquisition professionals, this concentration of peers translates into something harder to replicate through webinars or individual reading: direct, international networking RH professionals rely on to benchmark against organizations outside their own sector and geography.

This is why the Employer Branding Conference is frequently described by past participants as one of the event’s central value, not only the content on stage, but the ecosystem it recreates for two days in Lisbon.

Who should attend

The Employer Branding Conference draws a mixed but complementary audience:

  • • Attendees – HR and talent acquisition professionals looking for practical frameworks and market context in equal measure.
  • • Employers – organizations that want to present real case studies on stage, positioning their employer brand in front of more than 100 peer companies.
  • • Sponsors – brands seeking visibility with a concentrated, senior HR audience across a two-day event.

Each of these groups finds a different point of entry, but the underlying value is the same: direct access to a market conversation that is otherwise scattered across dozens of smaller, disconnected sessions throughout the year.

The Next Step

For HR leaders comparing where to invest their limited conference budget in Portugal, the Employer Branding Conference offers a rare combination: applied workshops, a case-study-driven conference day, and a room built for international networking. Full agenda details, speaker line-up, and participation options are available directly from the website.

Explore the Employer Branding Conference and see the full 2027 agenda.